How To Create A Brand? There are four effective steps in brand development strategy to create a brand: Choose the brand name and logo Establish the brand in the minds of customers Brand Sponsorship Develop the brand What Is Brand Equity? How to create a Brand is no way different from founding your business. It …

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The post How To Create A Brand – Build Your Brand Development Strategy appeared first on Buzz The Brand.

If you’re a real estate agent and have a website, then you probably know how difficult it can be to rank high in the search engines for your targeted terms. There are a slew of competitors all trying to reach the top ten spots that Google showcases. If you did a search for your keyword …

Competing With the Big Brands With Real Estate SEORead More

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The post Competing With the Big Brands With Real Estate SEO appeared first on Buzz The Brand.

Budget mixers, depending on what ingredients are used in them, can be a suitable substitute for big brand mixes. For instance, oftentimes people will buy a cheaper or budget mixer rather than a premium brand that is well-known and to them the taste is almost exactly the same. The difference in this is that they …

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If you’re looking to get your first online marketing efforts going, there is no time like the present to get started. With so much business generating from online and mobile searches, if you don’t have an online marketing strategy in place, you’re already behind the curve. Fortunately for you, we have the six essential online …

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The post Getting Started With Online Marketing appeared first on Buzz The Brand.

Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model, branding still misses such a sort of basic structure …

The Pillars of BrandingRead More

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The post The Pillars of Branding appeared first on Buzz The Brand.

It is commonly said that your logo design should be with your company for a long, long time. If your company lasts centuries, then it should last centuries as well. Since your logo creates your brand identity, changing it often won’t be a good practice at all, because people eventually begin to recognize your business …

Why Big Brands Change Their Logos?Read More

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Online is the place to be From social media to e-commerce portals, our present generations wake up to their handset screens, emote only through in beeps and blocks. No one physically meets or greets anymore, instead we only ‘like’ and ‘comment’. So, like any good marketing strategy that starts with going where the customer goes, …

Ticket to Success and Sales – Online MarketingRead More

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The post Ticket to Success and Sales – Online Marketing appeared first on Buzz The Brand.

Using your own name to brand your business may appear a simple solution, but in the long term, it’s a much more difficult way to create a recognised and respected, stand out brand. What about Lorna Jane, Donald Trump or Coco Channel? Of course it has been done and there are well known name based …

Avoid The Celebrity Brand WagonRead More

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The post Avoid The Celebrity Brand Wagon appeared first on Buzz The Brand.

Christmas is a great time to catch up with family and friends that you hardly see. This year I ran into a friend of mine who works for a chemical manufacturer. The organisation he works for happens to specialise in anti-bacterial hand washes and sunscreen creams. After exchanging our greetings I asked how work was …

Home Brands Winning the Fight Over Big BrandsRead More

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The post Home Brands Winning the Fight Over Big Brands appeared first on Buzz The Brand.

How many Keys are needed to Unlock your Online Marketing Kingdom? Surprisingly there are 3 keys that will unlock access to your online marketing kingdom. But once inside you must focus on 5 key elements. Sounds like a fairy tale quest, right? Which it is not I may add, but quite the contrary because there …

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