Avec les interventions de Hélène Allaire, Community manager à l’ESCP Europe, Ludovic Bour, responsable du département intelligence économique et innovation à l’ACFCI et Maitre Mathieu Prud'homme, du cabinet d’avocat Bensoussan, spécialisé en droit de l’internet.
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Avec les interventions de Hélène Allaire, Community manager à l’ESCP Europe, Ludovic Bour, responsable du département intelligence économique et innovation à l’ACFCI et Maitre Mathieu Prud'homme, du cabinet d’avocat Bensoussan, spécialisé en droit de l’internet.
Corollaire d’une présence, qu’elle soit active ou passive, sur les réseaux sociaux : l’identité numérique de l’organisation est engagée. Les logiques du web constituent une caisse de résonance sans précédent dans les écosystèmes informationnels. Que recouvre la notion d’identité numérique ? Quels sont les repères méthodologiques à avoir dans son appréhension ? Quels sont les leviers qui permettent d’optimiser sa communication ? Comment vivre cette réalité comme une opportunité, et non comme une menace ? D’un point de vue juridique, quel est le cadre légal qui régit les échanges sur ces espaces ? En cas de crise, quels recours s’offrent-ils à la CCI ? Comment gérer les conflits sur les réseaux sociaux ?
Les organisateurs de cet événement attirent votre attention sur le fait que le programme de la journée est déjà constitué, et que celle-ci s'adresse à un public de collaborateurs des CCI. Toutefois, les commentaires et contributions que chacun voudra apporter dans ce contexte restent tout naturellement bienvenus. Au plaisir d'échanger!
Comment from Amaury De Buchet: Je rajouterais un thème pour les intervenants, tiré de mon retour du travail d'Hélène et de ses collègues à ESCP Europe et l'association des anciens. Cette e-reputation a un impact non négligeable sur le niveau de participation des "employés" au sens large (élèves et anciens), qui ont le sentiment d'une organisation plus moderne, plus réactive, avec plus de projets, plus visible et auxquels ils peuvent participer, ce qu'ils ne pouvaient pas faire avant, et donc avait un effet négatif sur la participation positive dans d'autres domaines.
Avec les interventions de Hélène Allaire, Community manager à l’ESCP Europe, Ludovic Bour, responsable du département intelligence économique et innovation à l’ACFCI et Maitre Mathieu Prud'homme, du cabinet d’avocat Bensoussan, spécialisé en droit de l’internet.
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