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Qui n'a pas annoncé que le spam et la surabondance d'emails tueraient les campagnes d'emailing ? Pourtant, nous sommes en 2010, et les campagnes d'emailing n'ont jamais été aussi efficace si l'on en croit certaines études. Comment expliquer ce succès ? Quels sont les secrets d'une bonne campagne ?
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emailing
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Subject proposed by Stanislas Jourdan
Organization by Stanislas Jourdan
Format : Talkshow
Treatment : Debate
 
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Qui n'a pas annoncé que le spam et la surabondance d'emails tueraient les campagnes d'emailing ?

Pourtant, nous sommes en 2010, et les campagnes d'emailing n'ont jamais été aussi efficace si l'on en croit certaines études.

Comment expliquer ce succès ? Quels sont les secrets d'une bonne campagne ?
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    Je dois l'avouer, je n'y ai pas cru quand je suis tombé sur ce graphique représentant l'évolution du succès des campagnes de emailing évalué par les marketeurs.

     

    Pourtant la tendance est belle et bien là...
    Connected subjects:
    Email Marketing & Emailing
      
    		•
    Consommations de contenus web : la nouvelle donne     
    		•
    Social Media Marketing     
    		•
    Why not proposing a subject?  |  Revenue sharing with our contributors
    Comment from Nicole Turbé-Suetens: Pour ceux qui veulent en savoir un peu plus, il peut être intéressant/utile de lire les quelques pages de synthèse de cette étude dont le graphique est extrait : http://www.marketingsherpa.com/EmailMarketingReport2010ESum.pdfNe pas se décourager, le document commence par la table des matières détaillée de l'étude complète. Ensuite, il y a 5 pages de synthèse. Comment from Guillaume VINOT: Les mails commencants par: 'Si ce message ne s'affiche pas correctement, cliquez ici' sont tres impersonnels, et completement rebutant a lire.
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