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Alors que le marketing traditionnel perd en efficacité pour générer des leads et créer de la préférence de marque, les nouvelles techniques marketing permettent, à contrario, de favoriser l'engagement avec l'audience cible des marques dans une relation d'échange positive. Que se soit pour générer puis convertir des leads en business ou transformer une audience en ambassadeur de marque, l'engagement marketing se concentre sur la relation entre la marque et son audience.
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Subject proposed by Samuel GAULAY
Organization by Samuel GAULAY
Format : Talkshow
Treatment : Debate
Activity sector : Marketing & Advertising
 
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Alors que le marketing traditionnel perd en efficacité pour générer des leads et créer de la préférence de marque, les nouvelles techniques marketing permettent, à contrario, de favoriser l'engagement avec l'audience cible des marques dans une relation d'échange positive. Que se soit pour générer puis convertir des leads en business ou transformer une audience en ambassadeur de marque, l'engagement marketing se concentre sur la relation entre la marque et son audience.

Keywords:  engagement marketing
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