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L’oubli des traces Avec l’essor d’Internet, une nouvelle forme de publicité, plus performante, s’est généralisée. Plus ciblée, plus personnalisée, elle scrute nos comportements à notre insu, au travers de nos navigations enregistrées dans les cookies, pour exploiter ces informations dans le cadre de leur stratégie marketing. Quels moyens mettre en œuvre pour renforcer la protection de notre intimité ? Sur quelles pratiques vertueuses les gestionnaires de sites et les annonceurs sont-ils prêts à s’engager pour concilier personnalisation des annonces et anonymat de l’internaute ?
L’oubli des traces Avec l’essor d’Internet, une nouvelle forme de publicité, plus performante, s’est généralisée. Plus ciblée, plus personnalisée, elle scrute nos comportements à notre insu, au travers de nos navigations enregistrées dans les cookies, pour exploiter ces informations dans le cadre de leur stratégie marketing. Quels moyens mettre en œuvre pour renforcer la protection de notre intimité ? Sur quelles pratiques vertueuses les gestionnaires de sites et les annonceurs sont-ils prêts à s’engager pour concilier personnalisation des annonces et anonymat de l’internaute ?
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