PARIS 2.0, TABLE RONDE DU 24 SEPTEMBRE 2009 A 16h : L'ENGAGEMENT PLANNING COMMUNAUTES DE MARQUE - IMPLICATION, INTERACTION, SENSIBILITE ET INFLUENCE Comment une marque peut elle attirer des clients à elle si elle n'est pas aussi aspirationnelle que NIKE ou COCA COLA ? Comment peut elle les faire revenir à elle et tisser des liens avec eux, voir animer une vraie communauté de gens qui échangent de façon autonome et enrichissent son univers ? La question a son importance à un moment ou le marketing permet moins de capter les attentes et aspirations, qu'il est devenu difficile pour certaines marques de maitriser leur communication sur internet et que les médias sociaux émergent....loin des territoires de communication des marques mais pas si loin de leurs produits et services... Introduction et animation de tables rondes : Jérémy dumont directeur de pourquoitucours, agence de planning stratégique 2. 0 - Christian GHIO, Directeur de création Excel , France - Alban Peltier , Président / CEO, looneo , France - Bertrand Bodson, co founder de badgster un facebook plus branché, UK (a confirmer) - Manuel Diaz, CEO groupe reflect, Emakina Groupe , France - Gregory Duquesne, directeur du planning stratégique de change , France - Nicolas Marang, Crisis Manager, L'oréal , International
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PARIS 2.0, TABLE RONDE DU 24 SEPTEMBRE 2009 A 16h : L'ENGAGEMENT PLANNING
COMMUNAUTES DE MARQUE - IMPLICATION, INTERACTION, SENSIBILITE ET INFLUENCE
Comment une marque peut elle attirer des clients à elle si elle n'est pas aussi aspirationnelle que NIKE ou COCA COLA ? Comment peut elle les faire revenir à elle et tisser des liens avec eux, voir animer une vraie communauté de gens qui échangent de façon autonome et enrichissent son univers ?
La question a son importance à un moment ou le marketing permet moins de capter les attentes et aspirations, qu'il est devenu difficile pour certaines marques de maitriser leur communication sur internet et que les médias sociaux émergent....loin des territoires de communication des marques mais pas si loin de leurs produits et services...
Introduction et animation de tables rondes : Jérémy dumont directeur de pourquoitucours, agence de planning stratégique 2. 0
- Christian GHIO, Directeur de création Excel , France - Alban Peltier , Président / CEO, looneo , France - Bertrand Bodson, co founder de badgster un facebook plus branché, UK (a confirmer) - Manuel Diaz, CEO groupe reflect, Emakina Groupe , France - Gregory Duquesne, directeur du planning stratégique de change , France - Nicolas Marang, Crisis Manager, L'oréal , International
Introduction et animation de tables rondes : Jérémy dumont directeur depourquoitucours, agence de planning stratégique 2.0
- Christian GHIO, Directeur de création Excel, France
Paris 2.0 est organisé par PSST ! La plateforme d'échanges interprofessionnelle !
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Comment from psst: Merci d'avoir suivit. Pour assister au prochain PARIS 2.0 il faut s'inscrire sur www.paris20.PSST.proParis 2.0 est organisé par PSST ! La plateforme d'échanges interprofessionnelle !
PARIS 2.0, TABLE RONDE DU 24 SEPTEMBRE 2009 A 16h : L'ENGAGEMENT PLANNING COMMUNAUTES DE MARQUE - IMPLICATION, INTERACTION, SENSIBILITE ET INFLUENCE Comment une marque peut elle attirer des clients à elle si elle n'est pas aussi aspirationnelle que NIKE ou COCA COLA ? Comment peut elle les faire revenir à elle et tisser des liens avec eux, voir animer une vraie communauté de gens qui échangent de façon autonome et enrichissent son univers ? La question a son importance à un moment ou le marketing permet moins de capter les attentes et aspirations, qu'il est devenu difficile pour certaines marques de maitriser leur communication sur internet et que les médias sociaux émergent....loin des territoires de communication des marques mais pas si loin de leurs produits et services... Introduction et animation de tables rondes : Jérémy dumont directeur de pourquoitucours, agence de planning stratégique 2. 0 - Christian GHIO, Directeur de création Excel , France - Alban Peltier , Président / CEO, looneo , France - Bertrand Bodson, co founder de badgster un facebook plus branché, UK (a confirmer) - Manuel Diaz, CEO groupe reflect, Emakina Groupe , France - Gregory Duquesne, directeur du planning stratégique de change , France - Nicolas Marang, Crisis Manager, L'oréal , International
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