Quel est l'état des lieux pour les différents acteurs du marché (Assureurs, Courtiers, Comparateurs de prix) ? Quels sont les difficultés rencontrées par ces acteurs, et en quoi internet peut-il révolutionner le marché ?
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Quel est l'état des lieux pour les différents acteurs du marché (Assureurs, Courtiers, Comparateurs de prix) ? Quels sont les difficultés rencontrées par ces acteurs, et en quoi internet peut-il révolutionner le marché ?
L'e-assurance consiste avant tout à rendre disponible un certains nombres de services directement sur internet. De la souscription à la facturation, un certain nombre de démarches peuvent en effet faciliter la gestion du compte client... par le client.
Mais au delà de ces aspects "pratiques", comment est-ce qu'internet change la manière de présenter les offres d'assurances ? Comment restaurer la confiance dans la vente de produit déjà "anxiogènes", et ce sur un canal internet qui suscite encore bien souvent la méfiance ? Le web permet-il enfin une vraie communication bi-directionnelle entre l'assureur et l'assuré ?
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Comment from : La plupart des grandes compagnies d'assurance ont mis très longtemps à prendre le virage de l'Internet. Pour des raisons de politique interne ou organisationnelles, elles ont utilisé le canal web comme vitrine uniquement, laissant la part belle aux pure players. En 2005, changement de cap, et utilisation d'Internet comme canal de vente pour les produits classiques. Avec leur force de frappe en terme de communication et le capital confiance qu'elles suscitent, elles profitent aujourd'hui pleinement du boom du secteur tout en élargissant leur gamme de produits mis en vente. La présence des poids lourds du secteur a certainement permis au web de gagner des parts de marché par rapport aux réseaux physiques mais dans quelle proportion ? Et pour quel bénéfice pour le consommateur.... Je laisse les spécialistes répondre....
Comment from Stanislas Jourdan: J'ai tout de même l'impression que la France est un peu à la bourre sur le sujet non ? A voir qu'on trouve sur le sujet sur internet c'est assez déconcertant...En tout cas la demande semble bien réelle : http://www.lefigaro.fr/assurance/2008/09/04/05005-20080904ARTFIG00565-les-internautes-seduits-par-l-e-assurance-.php
Quel est l'état des lieux pour les différents acteurs du marché (Assureurs, Courtiers, Comparateurs de prix) ? Quels sont les difficultés rencontrées par ces acteurs, et en quoi internet peut-il révolutionner le marché ?
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