En dépit d'un marché en pleine croissance, les cybermarchés semblent toujours éprouver des difficultés pour asseoir leurs ambitions. Interview d'Eric Le Straat qui explique avec décontraction et sans langue de bois sa vision du secteur. Une vision sincère et instructive qui permet de comprendre beaucoup de choses, vous verrez.
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En dépit d'un marché en pleine croissance, les cybermarchés semblent toujours éprouver des difficultés pour asseoir leurs ambitions. Interview d'Eric Le Straat qui explique avec décontraction et sans langue de bois sa vision du secteur. Une vision sincère et instructive qui permet de comprendre beaucoup de choses, vous verrez.
Nous tenons à remercier Eric Le Strat, Directeur Marketing d'Houra.fr, d'avoir accepté notre invitation et d'avoir répondu en toute franchise à notre feu nourri de questions. De consommateur que nous sommes peut-être plus encore que de journalistes curieux !
Eric est quelqu'un de très ouvert, dont l'honnêteté intellectuelle est d'ailleurs fort symbolique de la philosophie de l'enseigne, qui décide de jouer la carte de la transparence sur tous les niveaux.
Je vous incite à lui poser directement vos propres questions : après cet enregistrement j'ai moi-même fini par réaliser à quel point le sujet s'avérait fondamental pour quiconque voudrait saisir la réalité du e-commerce. Eric s'est engagé à revenir partager avec et pour vous, il est en vacances ces quinze prochains jours mais reviendra sur le plateau.
Comment from : Sympa cette interview, on voit enfin un visage et une personne, Eric Le Strat, à associer à une marque sur Internet. ça rassure le consommateur :-), merci donc...Pour ma part, je combine les deux : les courses sur Internet, très pratiques quand on a des emplois du temps compliqués, dans les moments de rush... et les courses dans les supermarchés à proximité de chez moi pour pouvoir choisir tranquillement mes produits et voir les nouveautés. Je rebondis sur l'idée intéressante des recettes et la possibilité de commander les produits associés en un clic, j'adhère : gain temps indéniable !
En dépit d'un marché en pleine croissance, les cybermarchés semblent toujours éprouver des difficultés pour asseoir leurs ambitions. Interview d'Eric Le Straat qui explique avec décontraction et sans langue de bois sa vision du secteur. Une vision sincère et instructive qui permet de comprendre beaucoup de choses, vous verrez.
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