Michel de Guilhermier évoque le e-commerce en revenant sur : les grands faits marquants du e-commerce, les facteurs clefs de succès pour un e-commerce rentable et livre ses conseils pour réussir.
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Michel de Guilhermier évoque le e-commerce en revenant sur : les grands faits marquants du e-commerce, les facteurs clefs de succès pour un e-commerce rentable et livre ses conseils pour réussir.
Michel de Guilhermier distingue deux grandes tendances : l'e-commerce comme canal de vente en forte croissance en terme de chiffre d'affaire. La seconde est la profusion d'e-commercants. Internet est en effet le royaume de l'infinité de concurrents contrairement au 'mortar'.
Cependant, Michel de Guilhermier insiste sur le fait que c'est un canal extrêmement difficile ou la vente et la rentabilité ne sont pas spontanée.
Il est très simple d'ouvrir un site d'e-commerce. Tout l'enjeu est de faire croître son chiffre d'affaire tout en rendant un service excellent, irréprochable.
Pour lui, LE facteur clé de succès tient dans le calcul de sa marge brute.
Bien sûr d'autres paramètres sont à prendre en compte : avoir de l'empathie par rapport aux clients, être analytique, être bon négociateur...
Pour enfoncer le coin sur la difficulté de ce secteur, il rappelle à bon escient que même les géants mettent énormément de temps avant d'être rentable. A l'instar d'Amazon qui a attendu dix ans avant d'atteindre la rentabilité !
Il recommande un livre qui énoncent les bases du marketing et du commerce : Vendre à l'invisible, 'un des meilleurs livres écrit sur le marketing opérationnel/distribution' selon Michel de Guilhermier.
Michel de Guilhermier évoque le e-commerce en revenant sur : les grands faits marquants du e-commerce, les facteurs clefs de succès pour un e-commerce rentable et livre ses conseils pour réussir.
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