Comprendre les nouvelles attentes et les nouveaux comportements des consommateurs en matière de relation client.
Laurent Deslandres, Associé du cabinet Nexstage, présentera les résultats d'une étude qui permet d'établir une typologie des consommateurs en matière de préférences relationnelles mais surtout de comprendre les motivations et facteurs qui expliquent ces préférences.
Francis Salerno, professeur, directeur du département Marketing, IAE de Lille, portera pour sa part, un regard académique et prospectif sur ces évolutions.
Animateur :
Didier Duchassin , animateur de la commission Innovation & Technologie de l'AFRC,
Intervenants :
Laurent Deslandres , Associé du cabinet Nexstage,
Francis Salerno , professeur, directeur du département Marketing, IAE de Lille
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Comprendre les nouvelles attentes et les nouveaux comportements des consommateurs en matière de relation client.
Laurent Deslandres, Associé du cabinet Nexstage, présentera les résultats d'une étude qui permet d'établir une typologie des consommateurs en matière de préférences relationnelles mais surtout de comprendre les motivations et facteurs qui expliquent ces préférences.
Francis Salerno, professeur, directeur du département Marketing, IAE de Lille, portera pour sa part, un regard académique et prospectif sur ces évolutions.
Animateur :
Didier Duchassin, animateur de la commission Innovation & Technologie de l'AFRC,
Intervenants :
Laurent Deslandres, Associé du cabinet Nexstage,
Francis Salerno, professeur, directeur du département Marketing, IAE de Lille
Comment from Véronique Da Costa: trouve ce webcast : Intéressantla relation client via les canaux à distance mérite d'être réfléchie dans son ensemble, afin d'apporter le service fidélisant, c-à-d. utile
Comprendre les nouvelles attentes et les nouveaux comportements des consommateurs en matière de relation client.
Laurent Deslandres, Associé du cabinet Nexstage, présentera les résultats d'une étude qui permet d'établir une typologie des consommateurs en matière de préférences relationnelles mais surtout de comprendre les motivations et facteurs qui expliquent ces préférences.
Francis Salerno, professeur, directeur du département Marketing, IAE de Lille, portera pour sa part, un regard académique et prospectif sur ces évolutions.
Animateur :
Didier Duchassin , animateur de la commission Innovation & Technologie de l'AFRC,
Intervenants :
Laurent Deslandres , Associé du cabinet Nexstage,
Francis Salerno , professeur, directeur du département Marketing, IAE de Lille
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