Yann Gourvennec : Head of Internet & Digital Media at Orange Business Services - Social Media evangelist and practitioner 2010 a vu la prolifération des médias sociaux en entreprise. Mais comment déclenche-t-on un projet média sociaux en entreprise? Comment le développe-t-on, avec quels moyens? Et une fois lancé, comment structure-t-on l'usage professionnel des médias sociaux? Edité dans la célèbre collection "Les fondamentaux du Web et du Marketing", le livre co-écrit par les membres de Médias Aces sous la direction de Hervé Kabla et de Yann Gourvennec s'annonce comme un ouvrage de référence.
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Yann Gourvennec : Head of Internet & Digital Media at Orange Business Services - Social Media evangelist and practitioner
2010 a vu la prolifération des médias sociaux en entreprise. Mais comment déclenche-t-on un projet média sociaux en entreprise? Comment le développe-t-on, avec quels moyens? Et une fois lancé, comment structure-t-on l'usage professionnel des médias sociaux?
Edité dans la célèbre collection "Les fondamentaux du Web et du Marketing", le livre co-écrit par les membres de Médias Aces sous la direction de Hervé Kabla et de Yann Gourvennec s'annonce comme un ouvrage de référence.
Comment from Patrick ZIMBARDO: trouve ce webcast : Excellent !Médias sociaux révélateurs, accélérateurs des flux, ... trés bon retour praxéologique
Comment from Frédéric BASCUNANA: et l'occasion pour Patrick de coucher un mot qui décidément en jette énormément : "praxéologique"Merci Patrick, tu défends l'image intello de techtoc.tv ;-)
Comment from Patrick ZIMBARDO: @Frédréric - sympa ... bcp de professionnel le sont - et Yann avec son ouvrage en est une "praxéolie".Dans les recherches actions que nous menons en sciences de l'information, c'est devenu quasiment un "comportement induit". Cela pourrait se traduire entre "recherche du savoir caché dans l'agir professionnel" et "ce que je sais c'est à mon ignorance que je le dois".Tu es toi même un praxéologue actif et techtoc.tv une des traductions média social.
Comment from Frédéric BASCUNANA: absolument !
Comment from Patrick ZIMBARDO: ce livre est excellent ... à recommander
Yann Gourvennec : Head of Internet & Digital Media at Orange Business Services - Social Media evangelist and practitioner 2010 a vu la prolifération des médias sociaux en entreprise. Mais comment déclenche-t-on un projet média sociaux en entreprise? Comment le développe-t-on, avec quels moyens? Et une fois lancé, comment structure-t-on l'usage professionnel des médias sociaux? Edité dans la célèbre collection "Les fondamentaux du Web et du Marketing", le livre co-écrit par les membres de Médias Aces sous la direction de Hervé Kabla et de Yann Gourvennec s'annonce comme un ouvrage de référence.
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