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Choose your language and your payment mean : "Comment réussir une campagne publicitaire ?"
Envoyer à un contact : "Comment réussir une campagne publicitaire ?"
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A cette question, on serait tenter d'écrire, autant de réponses que d'expériences réussies. Ou encore à chacun sa méthode. Cependant, des règles générales se dégagent. Etude de ces dernières au cours de cette vidéo.
Article écrit par Alexandre Lachaut (Webcastory)
Pour Anne-Claude il faut réunir autour d'une table tous les acteurs : annonceur, agence de création, agence média, régie. Antoine pense justement que le rôle d'une agence média est de connaître suffisamment le marché pour éviter d'avoir à rencontrer l'ensemble des acteurs. Cependant, il admet qu'intégrer la régie peut permettre d'éviter des problèmes dans la mise en place d'une campagne. En effet, les contraintes techniques liées à chaque site sont connues des régies. CQFD.Un exemple donné par Anne-Claude et que je trouve très 2.0: In the motherhood. A l'origine il s'agissait d'une chaine sur MSN où on invitait les abonnés à transmettre la suite du scénario. Les autres membres votaient pour le meilleur scénario qui était ensuite filmé et diffusé. Il s'agit d'une véritable émission collaborative.Le lien : http://itm.abc.go.com/ (ce concept a été racheté par ABC).
A cette question, on serait tenter d'écrire, autant de réponses que d'expériences réussies. Ou encore à chacun sa méthode. Cependant, des règles générales se dégagent. Etude de ces dernières au cours de cette vidéo.
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